Built for the people who run the ads
Intentos puts ad research, creative production and the leads they bring into one workspace, so the loop from a good idea to a closed sale gets shorter.
Why we built it
Intentos is a web app and a Chrome extension for people who advertise on Meta. It shows reach and estimated spend on competitor ads in the Facebook Ad Library, sorts the ads you save into formats, audits your own Meta ad account, generates new ad creatives, and scores the Instagram and WhatsApp conversations that ads bring in.
Paid social work is spread across too many tabs: the Ad Library for research, a folder of screenshots, a generator for creatives, a chat app for the leads, the ads manager for the numbers. Each step loses context from the one before.
Intentos keeps that context. The ad you saved becomes a reference in a Creative Direction, the ad you launch carries its source, the lead knows which ad it came from, and the audit knows which creatives win.
What we believe
Show the numbers, label the estimates
Reach is Meta’s figure, spend is our estimate, and the product says which is which.
Limits before autonomy
Automation is only useful when it cannot overspend. Every action is checked against your limits and can be undone.
AI should explain itself
A lead score is a weighted sum of plain questions, an audit check reads plain numbers. You can always see why.
How it is built
Intentos is a web app built with Next.js and React, with its database and files on Supabase in Frankfurt, and a Chrome extension for the Meta Ad Library. Judgements about ads, leads and ad accounts run through a decision model that answers fixed, versioned questions, so results stay comparable over time. Intentos is operated from Berlin, Germany.
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